Karin Nagae

WINE SENSES by OPEN - Wine, Food and Travel Magazine
Publisher and Art Director

November ​2015 - November 2016

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Responsible for design thinking, branding concept and texts editing of print and online versions of this bimonthly magazine about wine, travel and food.

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OPEN JORNAL - Lifestyle Magazine -- São Paulo | Brazil

CEO
Publisher | Art Director & Business Development Manager

​April 2004 - December 2015 - total: 141 issues

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As a founder, I have engaged mainly in Publisher/Art Director and Business Development Manager rolls

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• Formulated the magazine and website layout design 

• Assigned design team to prepare creatives including photos and art/designs and carefully crafted a campaign ad that represent clients’ brand

• Consulted clients about their campaign and developed an advertisement plan that best meets their budget and schedule

• Analysed clients’brand image and determined how to customize publication style including artworks and texts 

• Developed detailed budgets and timelines

• Presented designs to clients for approval

• Identified and acquired key clients in fashion, gastronomy, travel, art, entertainment, architecture and design, expanded company's market in Sao Paulo

• Established and maintained solid partnership with clients and drove the revenue by increasing their ad placements

• Analysed clients’current marketing effort and its performance, and proposed marketing strategy that meet their ROI target (or that best establishes their brand)

• Experiences in hire, train and evaluate new employees.

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CRK STUDIO LTDA. - Publicity Agency

​Founder, Marketing Management and Art Director

July 2002 - December 2015

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• Designed about 200 lifestyle magazines (printed and online) layouts

• Responsible for creating compelling content and marketing campaigns

• Branding Positioning: positioned the value of the project relative to other things that are going on (Print, Social, Digital Media)

• Directed various photoshoots and video productions  

• Managed own accounts and projects, working within budget and scheduling requirements.

• Determined with clients to objectives, budget, background information, and presentation approaches, styles, and techniques

• Established and maintained solid partnership with clients and drove the revenue by increasing their ad placements

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